On Friday, September 27, 2024, PT Asuransi Tugu Pratama Indonesia Tbk., in collaboration with the Karya Salemba Empat Foundation (KSE), successfully held the Tugu Insurance Online Seminar 2024 with the theme "Personal Branding and Preparing to Enter the Workforce." The event attracted around 200 KSE scholarship recipients from 35 universities across Indonesia.
The seminar, conducted via Zoom, aimed to prepare students, especially those about to graduate, for the working world. The main focus of the event was to provide insights on building a strong personal brand and strategies to compete in the job market. The seminar began at 2:00 PM WIB, opened by a KSE scholarship recipient who served as the MC. The participants then joined together to sing the Indonesian National Anthem and the KSE March.
Christanto Pranata, KSE Executive Board Member, delivered the opening remarks, emphasizing the importance of this seminar as a strategic step for scholarship recipients to become graduates with integrity and competence. He also expressed appreciation to Tugu Insurance for their contributions in providing scholarships and educational programs beneficial to students.
The main session was presented by Apriyandi, the Head of Culture & People Relations at Tugu Insurance, who thoroughly discussed tips on building an effective personal brand. Apriyandi also provided practical guidance for fresh graduates on how to face challenges and seize opportunities in the working world. This session lasted for an hour and received enthusiastic responses from the participants.
During the Q&A session, Anggi M from the Tugu Insurance team facilitated an interactive discussion, where participants could ask more in-depth questions about personal branding and preparations before entering the workforce. The excitement of the participants was evident from the numerous questions asked, showing great interest in the topic discussed.
The seminar concluded at 3:30 PM WIB with motivational closing remarks from the MC. Many participants expressed that they gained valuable insights on how to manage their personal reputation and build mental readiness for the working world. With the conclusion of the Tugu Insurance Online Seminar 2024, it is hoped that students will apply the knowledge they gained to achieve career success with greater confidence and direction.